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HI, I'M ZORA!


Change is hard, behavior change is harder.

Our brains are wired for comfort, not for change. 
Many give up before being able to harvest the benefits like
increased leadership skills, performance, promotability, well-being, and teamwork. 
In corporate environments, behavior change always precedes culture change.

I help executives and companies build deep, brain-based behavior and culture change. 

Change, that disruptes old belief patterns and emotional undercurrents.
Change, that is reprogrammed in our brain, and activated in our new behaviors.
Change, that fuels itself from setbacks by recovering quickly and staying on focus.
Change, that doesn't happen by chance, but builds as part of our ever-evolving identity. 

HI, I'M ZORA!

Change is hard, behavior change is harder.
Our brains are wired for comfort, not for change.

Many give up before being able to harvest the benefits like increased leadership skills, performance, promotability, well-being, and teamwork, to name a few. In corporate environments, behavior change precedes always culture change - thats where companies get stuck.

I help executives and companies build deep, brain-based behavior and culture change. Change, that fuels itself from setbacks by recovering quickly and staying on focus.

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Executive Coach

In the past 20 years coached over 400 executives / senior leaders for higher levels of leadership impact, performance, promotability, teamwork and wellbeing.

Psychologist

As a licensed psychologist, I leverage evidence-based therapeutic methodologies and neuroscience to create longterm, behavioral change.

Change Maker

My experience in fast-paced, high-demand environments, like Apple, have taught me how to accelerate and measure behavioral and culture change.

Talent Strategist

Tailoring creatively disruptive strategies in Talent Management, Inclusion & Belonging, and Leadership Development is my superpower.

BIOGRAPHY

Zora Lazarov, originally from Finland, an HR Executive with 20 years of experience, has made her mark in world-leading companies such as Apple, Ericsson, Deloitte, Syngenta, Nordea Bank and IKEA. Throughout her career, she has successfully coached over 400 executives for increase in performance, promotability, teamwork, and well-being.

As a licensed psychologist, Zora combines behavioural science, neuroscience, and executive development in a unique blend that significantly benefits behavioural change and executive coaching. Her approach has led to an impressive track record of creative & disruptive behavioural and culture interventions that boost both individual and collective performance.

She leverages a variety of executive development tools, psychological methodologies and therapeutical approaches together with ways to measure progress and impact. In her hands change doesn't happen by chance.

BIOGRAPHY

 

Zora Lazarov, originally from Finland, an HR Executive with 20 years of experience, has made her mark in world-leading companies such as Apple, Ericsson, Deloitte, Syngenta, Nordea Bank and IKEA. Throughout her career, she has successfully coached over 400 executives for increase in leadership impact, performance, promotability, teamwork, and well-being.

As a licensed psychologist, Zora combines behavioural science, neuroscience, and executive development in a unique blend that significantly benefits behavioural change and executive coaching. Her approach has led to an impressive track record of creative & disruptive behavioural and culture interventions that boost both individual and collective performance.

She leverages a variety of executive development tools, psychological methodologies and therapeutical approaches together with ways to measure progress and impact. In her hands change doesn't happen by chance.

 

Testimonials on LinkedIn

Joon Stuber

Zora helped my development as a leader, but also as a human being in a way no-one did before.

Sébastien Mock

Zora impressed me by her ability to understand complex environments and filter priorities.

Hector Zounon

Being both supportive & challenging, Zora uses her intuitive skills to bring out the best in people.

Michèle Fabian

Zora is able to challenge individuals thinking through questions in a way that I haven’t experienced before.

Mark Rae

Zora combined Psychology and Executive Coaching to impact my team and myself on a deep level.

Martin Bürki

On top of her profound and broad knowledge she is super on top what really counts.

Nina Babett Schönfeld

Zora is a great analyser of a situation to detect what’s really needed to create an impact.

Josée Proulx

Zora has a real passion for diving into understanding human behaviors which drive our performance.

Sherry Trainor

I am a better leader today, specifically with greater self-awareness, thanks to Zora’s care and commitment.

Chris Clayton

Zora is one of the most innovative people I have ever worked with, always looking to meet business needs.

Mark Brinkler

The transformation program Zora created was leading edge and essential in establishing people capability.

Outi Kaivo-oja

Zora is both openminded and supportive and finds always the right questions to challenges.

Alex Joos

Zora's coaching skills are outstanding and she is one of the most innovative HR partners I know.

Peter Schreiner

It is amazing how Zora uses her creative energy to give perspectives on team dynamics blocking engagement.

Maria Hanne

From Zora I’ve learned to look at things from a different perspective, to question the status quo, to create.

Alessandra Enting

Zora shakes things up and always surprises with her unparalleled creativity, her inspiration and spot on feedback.

Melanie Schuler

I am always impressed about her creative ideas, and how she inspires our teams, peers and partners.

Stefan Borg

Zora asks the necessary questions to make you reflect on all relevant angles of a coaching topic.

Massimo Buonaiuto

The support received from Zora during high-tension moments was a beacon of stability.

Alejandro Machorro

Zora has sharp listening skills and with a rare talent of triggering reflection though the art of excellent question.

Mandy Hartley

Zora is an experienced, exemplary coach, applying her unique style of engagement to help others to be the best they can be.

Andrea Ragnacci

I was impressed by broad knowledge in HR and her skills in presenting even difficult issues as clear as possible.

Georges Küng

Zora is passionate about working in a management team and interested also in topics having limited HR relevance.

Belinda Gerber

Zora conveys complex issues or difficult / sensitive topics in a very personable way and can motivate people.

Kirsty James

Zora has tremendous drive and is very creative in her approach to inspiring people and taking them on her journey.

Serge Zybach

Zora pragmatically strives for the right balance between the business needs and the individuals/teams needs.

Blake Wysong

Zora's ability to partner with and influence Sr leaders drives her success & adds significant value to the business.

Mika Ahlfors

Zora applies her deep psychological knowledge to business enviroment virtuously - a joy to work with.